Rising Stars in Indie Music: Artists to Watch

The independent music scene continues to be a fertile ground for innovation and creativity, consistently producing artists who push boundaries and redefine what music can be. In an era of algorithm-driven playlists and viral TikTok hits, these emerging musicians are creating work with depth, originality, and artistic integrity that deserves your attention. This article spotlights fifteen rising indie artists across various genres who are making waves with their distinctive sounds and compelling artistic visions.
Innovative Singer-Songwriters
Samia
New York-based Samia Finnerty has quickly established herself as one of indie rock's most captivating new voices. Her sophomore album "Honey" showcases her remarkable ability to craft songs that are both emotionally raw and musically sophisticated. With influences ranging from Liz Phair to Elliott Smith, Samia's music balances vulnerability with sharp wit, creating narratives that feel both intensely personal and universally relatable.
Essential Tracks: "Kill Her Freak Out," "Sea Lions," "Charm You"
Why She Matters: Samia's unflinching lyrics tackle complex emotional states with rare honesty, while her dynamic vocal performances range from delicate whispers to powerful belting, creating a compelling emotional journey throughout her catalog.
Indigo De Souza
North Carolina's Indigo De Souza combines indie rock, punk energy, and pop sensibilities into a sound that's wholly her own. Her latest album "All of This Will End" explores existential themes through a lens of radical acceptance, set against a backdrop of grungy guitars, dreamy synths, and unconventional song structures that mirror her emotionally complex lyrics.
Essential Tracks: "Younger & Dumber," "You Can Be Mean," "Real Pain"
Why She Matters: De Souza's willingness to embrace the full spectrum of human emotion—from rage to tenderness, despair to ecstasy—and her refusal to sand down the rough edges of her sound makes her one of the most exciting and authentic voices in indie music today.
John-Robert
Virginia-raised, Los Angeles-based songwriter John-Robert combines folk foundations with modern production touches to create music that feels both timeless and contemporary. His exceptional voice—capable of both breathy intimacy and soaring power—elevates his thoughtful lyrics about coming of age, mental health struggles, and the search for authentic connection.
Essential Tracks: "Healthy Baby Boy," "Urs," "Desert Island Lover"
Why He Matters: In an era of increasingly production-focused music, John-Robert's work prioritizes songcraft and emotional authenticity. His technical prowess as a vocalist and guitarist is impressive, but it's his gift for translating complex emotions into accessible yet nuanced songs that sets him apart.
Boundary-Pushing Bands
Geese
This Brooklyn quintet formed while its members were still in high school, but their music displays a musical maturity well beyond their years. Blending post-punk energy, math rock intricacy, and psychedelic explorations, Geese create labyrinthine compositions that somehow remain incredibly catchy despite their complexity.
Essential Tracks: "Projector," "Low Era," "Undisciplined"
Why They Matter: In a musical landscape often dominated by simplified song structures, Geese's ambitious arrangements and technical virtuosity feel like a breath of fresh air. They're pushing guitar music forward while maintaining the raw energy that makes rock compelling.
Wet Leg
This Isle of Wight duo burst onto the scene with their infectiously quirky single "Chaise Longue," but proved they're far more than a one-hit wonder with their self-titled debut album. Rhian Teasdale and Hester Chambers combine witty, often deadpan lyrics with angular post-punk guitars and danceable rhythms, creating music that's simultaneously fun and subtly subversive.
Essential Tracks: "Ur Mum," "Angelica," "Oh No"
Why They Matter: Wet Leg have revitalized indie rock by infusing it with humor, playfulness, and an unapologetically female perspective. Their ability to address serious themes like anxiety and relationship dysfunction through the lens of wry humor gives their music a refreshing complexity.
Yard Act
Leeds-based Yard Act have quickly established themselves as one of the UK's most exciting new bands with their combination of speak-sing vocals, funky post-punk instrumentation, and sharply observed social commentary. Their debut album "The Overload" offers a kaleidoscopic view of modern Britain, populated by vividly drawn characters and acerbic observations about class, capitalism, and identity.
Essential Tracks: "The Overload," "Land of the Blind," "Payday"
Why They Matter: In the tradition of bands like The Fall and Sleaford Mods, Yard Act are using music as a vehicle for incisive social critique, but their wry humor and infectious grooves ensure that the medicine goes down with plenty of sugar.
Genre-Defying Experimentalists
L'Rain
Brooklyn-based experimental musician Taja Cheek, who performs as L'Rain, creates immersive soundscapes that defy easy categorization. Blending elements of psychedelic soul, jazz, ambient music, and avant-garde experimentation, her sophomore album "Fatigue" weaves field recordings, fragmented melodies, and layered vocals into sonic collages that reward deep listening.
Essential Tracks: "Two Face," "Find It," "Blame Me"
Why She Matters: L'Rain's work challenges the boundaries between experimental and accessible music, creating emotional experiences that feel both intellectually stimulating and viscerally affecting. Her innovative approach to composition and production is expanding what independent music can be.
NNAMDÏ
Chicago multi-instrumentalist and producer NNAMDÏ Ogbonnaya is one of music's most versatile creators, seamlessly blending math rock, hip-hop, electronic music, jazz, and pop into a sound that's wholly his own. His 2022 album "Please Have A Seat" continues to expand his sonic palette, showcasing both his technical virtuosity and his gift for crafting ear-worm melodies.
Essential Tracks: "I Don't Wanna Be Famous," "Grounded," "Anti"
Why He Matters: In an era of increasing genre fluidity, NNAMDÏ stands out for his ability to not just incorporate multiple styles but to thoroughly integrate them into a cohesive artistic vision. His work embodies the limitless creative possibilities available to independent artists today.
Bartees Strange
After making waves with his inventive covers EP of The National songs, Bartees Strange (born Bartees Cox Jr.) has established himself as one of indie rock's most exciting new voices. His music effortlessly incorporates elements of rock, hip-hop, electronic music, and folk, creating a sound that reflects the breadth of his musical experiences and influences.
Essential Tracks: "Boomer," "Mustang," "Heavy Heart"
Why He Matters: Strange's refusal to be confined by genre expectations has made him a vital voice in expanding the definition of what "indie rock" can be. As a Black artist in a predominantly white genre, his success is also helping to break down longstanding racial barriers in independent music.
Compelling Electronic Artists
Sofia Kourtesis
Peru-born, Berlin-based producer Sofia Kourtesis creates electronic music that pulses with life and emotion. Her productions blend house music foundations with field recordings, samples from her South American heritage, and intricately layered textures to create dance music that feels deeply human and emotionally resonant.
Essential Tracks: "La Perla," "Estación Esperanza," "Madres"
Why She Matters: Kourtesis' music exemplifies how electronic production can be a vehicle for profound emotional expression and cultural exploration. Her work honors dance music traditions while pushing the genre forward in exciting new directions.
Yeule
Singapore-born, London-based artist Yeule creates otherworldly electronic music that explores the intersection of humanity and technology. Their ethereal vocals float over glitchy beats, ambient textures, and distorted synths, creating a sound that feels both futuristic and emotionally immediate.
Essential Tracks: "Don't Be So Hard On Your Own Beauty," "Too Dead Inside," "Eyes"
Why They Matter: Yeule's work engages deeply with questions of identity, embodiment, and connection in the digital age. Their music and visual aesthetic create a fully realized artistic world that offers a glimpse of possible futures for electronic music.
DJ Sabrina the Teenage DJ
This mysterious UK producer has developed a cult following for her unique blend of sample-heavy house music, nostalgic references, and lo-fi production aesthetics. Her marathon-length albums (often exceeding two hours) create immersive worlds filled with uplifting messages, cleverly chopped vocals, and infectious beats that reference classic house and garage while feeling distinctly contemporary.
Essential Tracks: "Enchanted Melody," "The Marigold," "Believe"
Why She Matters: In an era of shrinking attention spans and algorithmic optimization, DJ Sabrina's defiantly expansive albums and steadfast commitment to positivity offer a refreshing alternative approach to electronic music that prioritizes emotional impact over commercial considerations.
Global Voices
Arooj Aftab
Pakistani vocalist and composer Arooj Aftab creates mesmerizing music that blends Sufi traditions, jazz harmonies, and minimalist compositions. Her Grammy-winning album "Vulture Prince" showcases her remarkable voice and thoughtful arrangements, creating space for both melancholy and transcendence.
Essential Tracks: "Mohabbat," "Last Night," "Baghon Main"
Why She Matters: Aftab's work exemplifies how traditional forms can be respectfully reimagined for contemporary contexts without losing their essence. Her success is helping to bring deserved attention to non-Western musical traditions and approaches.
Mdou Moctar
Niger-born guitarist and songwriter Mdou Moctar has electrified Western audiences with his virtuosic playing and innovative approach to Tuareg music. His album "Afrique Victime" combines traditional West African rhythms with scorching psychedelic guitar work and socially conscious lyrics, creating a sound that's both rooted in tradition and boldly forward-looking.
Essential Tracks: "Afrique Victime," "Tala Tannam," "Chismiten"
Why He Matters: Moctar is helping to expand global understanding of African music beyond reductive stereotypes, showcasing both the rich musical heritage of the Sahel region and its contemporary innovations. His technical brilliance as a guitarist has earned him comparisons to Jimi Hendrix, but his style and approach remain distinctly his own.
Pongo
Angola-born, Portugal-based artist Pongo blends kuduro (a high-energy Angolan dance music style) with electronic production, pop hooks, and elements of R&B to create irresistibly catchy yet boundary-pushing music. Her powerful vocals—which she delivers in Portuguese, English, and Kimbundu—ride over complex rhythms and innovative production, creating a sound that feels both global and highly personal.
Essential Tracks: "Kuzola," "Bruxos," "Uwa"
Why She Matters: Pongo's music represents the exciting possibilities that emerge when artists draw on multiple cultural influences and traditions. Her work challenges the artificial divisions between "Western" and "World" music categories, pointing toward a more globally integrated musical future.
How to Discover More Independent Artists
The artists highlighted here represent just a tiny fraction of the incredible independent music being created today. Here are some strategies for continuing to discover emerging talent:
- Support independent radio: Stations like KEXP, NTS, and BBC 6 Music consistently champion emerging artists.
- Follow indie labels: Labels like Secretly Canadian, Sacred Bones, Jagjaguwar, and Ghostly International have strong track records of signing innovative artists.
- Use discovery tools: Platforms like Bandcamp and SoundCloud are designed to help listeners discover independent artists, with features that highlight new and notable releases.
- Attend local shows: There's no substitute for experiencing live music in your community, where you might discover your next favorite artist before they break through nationally.
- Follow music publications: Sites like Pitchfork, Stereogum, The FADER, and Crack Magazine regularly feature emerging artists worth your attention.
The Importance of Supporting Independent Artists
In an increasingly consolidated music industry, independent artists face significant challenges in reaching audiences and sustaining their careers. Here are some meaningful ways to support the artists featured in this article and others you discover:
- Buy music directly: Platforms like Bandcamp allow you to purchase music directly from artists, with a much higher percentage going to the creators compared to streaming.
- Purchase merchandise: Buying t-shirts, vinyl records, and other merchandise provides substantial income for artists.
- Attend shows: Live performances remain a crucial income source for most independent musicians.
- Share their music: Word-of-mouth remains powerful—sharing music with friends, on social media, or in playlists helps artists reach new audiences.
- Support artist-friendly platforms: Choose music services that provide fair compensation to artists whenever possible.
Conclusion
The independent music scene in 2024 is vibrant, diverse, and filled with artists creating work that deserves your attention. From boundary-pushing experimentalists to innovative singer-songwriters, these emerging musicians are expanding what's possible in contemporary music and offering fresh perspectives on both timeless themes and distinctly modern experiences.
What unites the artists featured in this article is their commitment to authentic artistic expression outside the constraints of commercial formulas. By following their unique creative visions, they're not just making compelling music for today—they're helping to shape the sound of tomorrow.
As listeners, we have the privilege of discovering these artists early in what will hopefully be long, evolving careers. By supporting independent music, we help ensure that the ecosystem remains fertile ground for innovation, diversity, and artistic risk-taking for years to come.
Comments (5)
Ryan Torres
March 16, 2024Great list! I've been following Indigo De Souza for a while and she's absolutely incredible live. I'd add Squirrel Flower to this list too - her latest album is stunning.
Maya Washington
March 17, 2024Thanks for putting Arooj Aftab on here! "Vulture Prince" was one of my favorite albums last year, and it's great to see artists working with traditional forms getting recognition. I'll definitely check out some of the others I haven't heard yet.
Carlos Mendez
March 17, 2024Wet Leg is such a breath of fresh air! Saw them at a festival last summer and the energy was incredible. It's nice to have bands that don't take themselves too seriously but still make great music.
Aisha Johnson
March 18, 2024Mdou Moctar is absolutely phenomenal. His guitar playing is on another level. For anyone who hasn't heard him, check out some live videos - the recordings are great, but seeing him play is mind-blowing.
David Kim
March 19, 2024Great article! I'd love to see a follow-up piece on independent labels that are doing interesting work. Sometimes finding a label you trust is a great way to discover new artists with similar sensibilities.
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